Across the world, girls and boys are held back by the stereotyped expectations of their gender. As attitudes shift, gender roles change and initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children’s products?

Research published in ‘Gender Segmentation – Market Demand, Growth, Opportunities and Analysis of Top Key Player Forecast To 2022‘ indicates indicates the extent of global change – or a lack of change – in gender expectations for children, and the extent to which this is influencing toys, clothes and toiletries.